Strategic site promotion

To maintain a reliable supply of land for development, to achieve the best value from development land and to secure future potential for the highest value use a site must be identified in the development plan. Under the plan-led system, planning application decisions are shaped by the development plan and inclusion in this is the key to unlocking your site’s full potential.

Through the development plan system sites must be promoted in accordance with the regulatory procedures and based on sound sustainable principles. Navigating this can prove complex.  

With deep expertise in the planning system we help our clients tackle these complexities with confidence. By helping clients develop and execute a robust promotion strategy we can release development potential and maximise value.

Working on behalf of land promoters, house builders, operators, developers and landowners we help our clients to identify sites with future development potential and secure allocations, whether for residential, employment or any other use. We identify levels of need for development and promote our clients’ land as the preferred option for meeting that need.

We can ensure your site is promoted and given the best chance for allocation; for both specific uses and to achieve the maximum coverage with minimum constraint.

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Our proposals are shaped through our extensive understanding of the development plan system and our deep expertise is supported by our in-house, multi-disciplinary teams; helping us find robust solutions to any wider environmental concerns.

With over 50 years of experience in planning consultancy, we have an extensive portfolio of site allocations which have evolved from long-term strategic promotion. We have a thorough understanding of the procedural framework and a tactical approach to the Examination process, with many years’ experience of giving expert witness evidence.

RPS can be with you every step of the way from identifying areas of need, site identification, master planning, stakeholder consultation, local plan promotion, planning application, detailed architectural design, engineering and construction. Our holistic approach gives greater delivery, budget and programme certainty to add value and provide confidence at every stage.

Why RPS?

  • We are a fully independent consultancy; our only interest in the land is your interest.
  • We are a planning led consultancy with over 50 years of experience.
  • We are experts in strategic site promotion with an extensive track record and national coverage.
  • We lead multi-disciplinary, in-house teams of experts who can advise on every aspect of environmental effect on land.
  • We provide a personal service; our team is your team and always available.


Leading minds


Our planning experts share their insights

Get in touch


Paul Hill

National T: +44 121 622 8520 Email
Birmingham | UK

Cameron Austin-Fell

National T: +44 121 622 8520 Email
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Sophia Thorpe

South T: +44 1235 821 888 Email
Abingdon | UK

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