It is often thought that young people don’t participate in engagement processes because they ‘just don’t care’.Â
It’s a common misconception that allows project teams to think of young people as ‘hard-to-reach’ when in fact they have been unable to attract them to participate in their generic ‘one-size-fits-all’ engagement. The truth is that young people are just very ‘easy-to-ignore’.
Taking active steps to ensure the participation of younger people needs to be the focus, particularly for major infrastructure projects or strategic land use processes.
The engagement paradox here is that while young people will be living with the outcomes of these projects for longer than others in the community, their values, priorities and concerns are not heard or considered.
Our research into youth participation and our on-the-ground youth engagement experience have clearly demonstrated that young people are interested in being involved and are strongly committed to making a difference for their communities. They just aren’t attracted to generic processes that don’t ‘speak’ to them.
Young people do care about what is happening in their community, so providing genuine and robust engagement that allows them to influence the decisions that affect them and their communities is really appealing. Other critical success factors for engaging with young people that we have successfully applied include:
Young people value their time and providing a stipend that is commensurate with the level of the time commitment being asked is necessary to attract them. Unlike older community members, younger people are reluctant to even complete a short survey without some form of incentive.
Young people are interested in other young people so youth-specific opportunities – where they will meet and hear from other young people in a comfortable and welcoming environment – are far more appealing than a generic process where they will be mixing with participants from a broader range of ages and their views are often overlooked.
Young people are future-focused and motivated by opportunities that will build their skills and improve their capabilities. Opportunities they can put onto their CVs and that provide formal acknowledgment of their participation and the skills they have developed through their participation are also highly valued, as is having direct access to professionals and opportunities for industry networking.
More is definitely more when recruiting young participants. Reaching young people requires a considered and multi-channel recruitment approach that utilises existing and trusted networks, demographic, geo-targeted and tailored social media promotion, and random recruitment. Inviting stakeholders with youth networks to nominate future leaders and other youth participants to be involved also ensures a more successful recruitment process.
As a Youth Panel I recently convened to co-design a community benefits sharing framework for TasNetworks demonstrates, engaging with purpose is critical for young people. To successfully recruit, and importantly to retain our young participants (they were between 18 to 25 years old), we:
More is more when engaging young people and taking a considered and tailored engagement approach is essential when designing best practice engagement. This does take time and resources but the benefits provided by engaged, knowledgeable, and committed young people are well worth it.
Hear directly from our Youth Panel members and see their commitment and passion for yourself
To find out how RPS can support your aspirations to engage young people with more purpose, please get in touch.
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RPS is committed to protecting and respecting your privacy. We will only use your personal information to administer your account and to provide the products and services you have requested. We would also like to contact you about our products and services, as well as other content that may be of interest to you.