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Visual communications strategy
Ivanhoe Estate
The Aspire consortium, consisting of Frasers Property, Citta Property and Mission Australia Housing engaged RPS to provide strategic creative and communication support for their bid to redevelop the Ivanhoe Estate at Macquarie in Sydney’s north. The redevelopment is the biggest social and affordable housing renewal project in Australia to date.
Solution
A pioneering project aimed at addressing the significant issue of housing affordability in Sydney, Ivanhoe Estate sought to develop social, affordable and market housing all in one community.
Our team of creative and bid specialists provided bid management, editing, design and production services to Frasers Property over a three-stage tender process. We worked closely with a large bid team including three lead partners, four social outcome partners, five architecture firms and several other consultants.
For the final stage of the tender we created a consortia project name and visual identity, and designed a concept layout for the tender, which was applied to the 300-page document. Sophisticated design and innovative production techniques were used to best showcase the response, contributing to a successful tender outcome.
Project statistics
12
Months of conception, planning and management
3
Stages of bidding
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