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Brilliant minds finding solutions to complex problems, made easy to understand. Making complex easy.

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CGI of redeveloped brownfield site showing residential units and a retail frontage

Urbanisation

Boston Road, Ealing

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We secured full planning permission for the redevelopment of a brownfield site in Hanwell for A2Dominion. The development includes the demolition of an existing Wickes retail store and Nissan car dealership to initially provide 283 residential units with a new retail frontage comprising 1,400m² of commercial uses around a public square. Located in a largely low-rise area, we secured consent for three blocks ranging from three to seven storeys.

Project name

Boston Road

Client

A2Dominion Development Ltd

 

Location

London Borough of Ealing

Services provided:

- Planning Consultancy

- Archaeology 

CGI of redeveloped brownfield site showing residential units and a retail frontage

Solution

At the outset of the project, we established a programme which was broken into design development, pre-application discussions, application preparation, application determination to resolution and s106 stages to enable each phase to be managed effectively. 

We prepared a planning policy matrix highlighting all of the key planning opportunities and constraints, which was circulated to the design team to enable the scheme development to be compliant with planning policy wherever possible.

In response to the resident opposition to the scheme, detailed discussions were held with immediate neighbours to seek to influence their attitudes about mis-interpreted daylight and sunlight impacts. We therefore had to respond robustly to all objections throughout the process and informed Councillors of our proactive consultation approach.

We led on negotiations with both the Council and GLA which were largely focused on the architectural treatment and quality of public realm to be created. Viability also formed a core part of the discussions with the offer of 38% affordable being scrutinised by independent assessors. The application received unanimous approval at Ealing’s Planning Committee and following further discussions with the GLA in relation to their affordable review mechanisms, it also received a positive Stage 2 report from the GLA.

Subsequently, A2Dominion purchased the adjoining site and we held detailed discussions with the case officer in relation to whether an increase of 50 units could be dealt with via an s73 or a new application. It was agreed that a new application was required but with limited pre-application discussions and consultation. This strategy was also agreed with the GLA. A revised application was submitted for 333 residential units and 37% affordable.

Permission for the revised application was secured in September 2020 and construction on site is underway. We are now advising on amendments to the scheme to increase the density and number of units during the course of construction.

333

Residential units

1,400 m2

Commercial floor space

7

Storeys in height

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