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A2Dominion Development Ltd
London Borough of Ealing
- Planning Consultancy
At the outset of the project, we established a programme which was broken into design development, pre-application discussions, application preparation, application determination to resolution and s106 stages to enable each phase to be managed effectively.
We prepared a planning policy matrix highlighting all of the key planning opportunities and constraints, which was circulated to the design team to enable the scheme development to be compliant with planning policy wherever possible.
In response to the resident opposition to the scheme, detailed discussions were held with immediate neighbours to seek to influence their attitudes about mis-interpreted daylight and sunlight impacts. We therefore had to respond robustly to all objections throughout the process and informed Councillors of our proactive consultation approach.
We led on negotiations with both the Council and GLA which were largely focused on the architectural treatment and quality of public realm to be created. Viability also formed a core part of the discussions with the offer of 38% affordable being scrutinised by independent assessors. The application received unanimous approval at Ealing’s Planning Committee and following further discussions with the GLA in relation to their affordable review mechanisms, it also received a positive Stage 2 report from the GLA.
Subsequently, A2Dominion purchased the adjoining site and we held detailed discussions with the case officer in relation to whether an increase of 50 units could be dealt with via an s73 or a new application. It was agreed that a new application was required but with limited pre-application discussions and consultation. This strategy was also agreed with the GLA. A revised application was submitted for 333 residential units and 37% affordable.
Permission for the revised application was secured in September 2020 and construction on site is underway. We are now advising on amendments to the scheme to increase the density and number of units during the course of construction.
Commercial floor space
Storeys in height
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Expert development and town planning services including portfolio assessment, site identification, yield advice, masterplanning, approvals and more.