Boyne Valley Drive Tourist Signage Project
RPS played a central role in developing a wayfinding signage scheme for this new tourist driving route of the Boyne Valley area.
The Boyne Valley Drive, a 225 km long tourist driving route taking in 22 historic sites along the way, was a collaborative project between Fáilte Ireland and the local authorities in Meath and Louth. The project aimed to develop the area as a tourism destination by linking all the major towns (including Trim, Kells, Navan, Slane and Drogheda) with the area's main heritage and cultural attractions, such as the Hill of Tara and Brú na Bóinne (the UNESCO world heritage sites at Newgrange, Knowth and Dowth).
RPS reviewed the existing destination area and developed a comprehensive signing strategy including route selection and suitability analysis. Our role involved consultation with multiple stakeholders, such as Fáilte Ireland, OPW, local authorities, tourist attraction operators and community groups. We provided detailed design of the new directional signage scheme, including interface with existing road traffic signs and rationalisation of existing and obsolete signage.