Wild Atlantic Way Signage Project
The Wild Atlantic Way (WAW) was officially launched in 2014 and is now the longest defined and signed tourist driving route in the world at approximately 2,500 km in length.
The route traces Ireland's Atlantic coastline from Kinsale in Co. Cork to Malin Head in Co. Donegal, passing through counties Kerry, Limerick, Clare, Galway, Mayo and Sligo along the way. It offers visitors an opportunity to truly discover the west coast, and has over 160 discovery points where touring drivers can stop and take in the best scenic views.
RPS worked closely with Fáilte Ireland to develop and deliver an appropriate wayfinding signage scheme to assist touring visitors navigate the route, which follows various sections of the national, regional and local road network. Our role included input into the development of the branding and logo, developing prototype signs (including consultation with the Department of Transport and the NRA), designing and delivering a pilot project in order to test the signage on the ground, as well as developing a comprehensive guidance document for the development of WAW signage plans and the design and installation of WAW signage. RPS also carried out the detailed design of the signage for the WAW route through Counties Kerry, Limerick, Galway and Sligo.